As an established furniture store owner, you probably already have the best traditional marketing strategy in place. However, in today’s age, traditional marketing alone is not enough to compete effectively. You need to focus your marketing campaigns on the digital aspect. Digital marketing is the application of the internet and electronic devices to create brand awareness. Since virtually everyone has a smartphone these days, digital marketing can help you drive more organic leads to your antique furniture business than traditional methods ever will.
Following are some digital marketing strategies for furniture that you should implement to compete in 2020:
Eye-Catching Website Design
Making your antique furniture store website catchy and appealing is an important way of portraying the value and quality of your products. However, mobile responsiveness is an even more important component of a well-designed website. It is also recommended that you integrate Accelerated Mobile Pages via AWD technology so that your site loads faster on mobile browsers.
Search Engine Optimization or SEO is a group of techniques used to improve the rankings of your website in search engine results. For
SEO, hire an experienced SEO professional or firm to help you out. Some essential SEO tips include (but not limited to) the following:
•Use search engine marketing
•Get an SSL certificate
•Optimize your website speed
•Ensure you post catchy, non-plagiarized, and high-quality content on your website
Social Media Marketing
Talk to any digital marketing consultant and they will tell you that social media marketing is the backbone of digital marketing for any business, including antique furniture stores. The reason is simple; there are billions of users on every social network and by using social media marketing, you can leverage those numbers and attract your target audience to your business. Pinterest is a major social media platform that you should focus on when promoting your antique furniture store. You should also consider Twitter, Tumblr, Snapchat, Facebook, and Instagram.
Content marketing is another area in digital marketing that you should focus on. As a furniture owner, you can share unique insights to help your potential customers buy and enjoy better products. Create some captivating and excellent articles to market your furniture store but remember to keep them helpful and relevant to your site visitors. A digital marketing consultant can help you come up with ideas to boost your content marketing efforts.
This digital marketing strategy involves paying someone a commission in order to promote your antique furniture business on their site. Social media and YouTube are examples of sites that support affiliate marketing; where you can pay the account owner or a channel to post your products.
You can reach hundreds of target customers for free or low charges via effective email marketing. It is one of the most effective digital marketing methods as it allows you to reach larger audiences and generate more leads. Consider offering relay news of promotions, discounts, and mega deals over email, in addition to offering captivating content.
In conclusion, digital marketing is crucial to ensure success for your furniture business in today’s modern era. The above-listed strategies will help you make sure that you reach larger audiences, boost sales, and grow your business in an efficient manner.